The Great Outdoors

Client
Non-commercial

Published
2015

The Great Outdoors graphic

The Great Outdoors is a conceptual branding project, for which I have created the identity of a fresh, modern, start-up outdoor goods store, based in Northern California.

 
The Great Outdoors graphic
Logo scamps

The brand has been created to convey a contemporary feel, offering a friendly presence. The project includes the identity roll-out across a suite of The Great Outdoors assets.

 

The logo takes influence from contour lines used in orienteering maps that reference the layout of terrain using a corresponding value (usually meters above-sea-level) – my logo uses the year established in place of this value.

 
The Great Outdoors logo animation
 
 
Stationary

Catering for the brand recognition on elements that reach consumers on a personal level, branded stationary keep in-line with the minimal style.

 
Stationary close up 1
Stationary close up 2
Stationary close up 3
 

The Great Outdoors website is designed to be an easily accessible platform to engage with the brand, but just as importantly, it promotes its values; it features a blog that allows regular updates to be made regarding places to visit, store news and promotions, as well as an online checkout.

Website
 
Coat hanger

Continued through the brand identity is a very pure, clean style, giving assets such as coat hangers, price tags, goods, and even the store checkout interface a simple and sophisticated presence.

The contours in the design of the logo provide a very interesting and abstract pattern, which extended, create beautiful large scale pieces of interior graphics in-store.

 
Store interior
Checkout monitor

‘Real freedom lies in wilderness, not in civilization.’ – Charles Lindbergh

 
Store front
Opening times
 
T-shirt
iPhone clip
 
Product tag
Tote bag