Pure Beer is a brewing company that wanted to update its branding to match its ethos of being fun, modern and loud. And today, this is what we as consumers look for. It’s what draws us in to try it, and coupled with amazing beer, it’s what keeps us coming back for more. We identify with the beer we drink.

The direction I have taken with the logo is a bold, colourful typographic piece that stands strong, dressed in Scottish blue and white. A bright ribbon sits just below, adding the finishing touch.

I know from experience that impact doesn’t end with just a logo, so I want to show how my design can fit into enjoyable illustrations and create a brand that is attractive, defining and memorable.