Pots of Paint
Graphic design, product design, research
The brief was to provide an environmentally healthy solution to the Edward Bulmer: Pots of Paint company, in place of their current packaging model. At the time of the brief, Pots of Paint used a gamut of unsustaining materials, such as plastics and steel. Steel is a great material, created to last, thus provided a sufficient container. The downfall however is that after use, it spends large amounts of energy for the recycling process to reconfigure its form; this being the more fortunate scenario, as many used paint containers will travel to landfill.
The briefing was ensued with a myriad of research collections, including findings from a visit to the Centre for Alternative Technology in Wales. My packaging solution would come in the form of a practical design, made by materials that are 100% disposable in an environmentally friendly fashion.
The paint is stored inside a bladder made from #4 LDPE, an easily domestically-recyclable plastic, which is manufactured using 70% less plastic than a plastic bottle of the same volume. It is perfectly practical for containing heavy liquids, and will also not corrode from any chemical reactions that may come from the paint, as this material is commonly used to produce industrial anti-corrosive work surfaces.
The bladder is contained inside a moulded shell that takes the form of a bottle, with handle, to allow for an easy pour of the paint into a paint tray. But, the best bit is that this outer shell is made from recycled cardboard and paper, and is 100% bio degradable — So after use, it can be put onto the earth, and it will compost back into the ecosystem, actually improving the quality of local soil.
I decided to use a pourable bottle rather than a bucket shape - My reasons for doing this are because I wanted to use as little plastic as I could, and even though it is recyclable, I wanted to make as much of my design as compostable as possible. A paint container needs to be air-tight, and so to have an air-tight lid, plastic and metal are the best materials to do this, as natural materials may degrade quicker over time letting air seep into the container and spoiling the paint. Therefore, a bottle with a screw cap is a whole lot less plastic than a bucket lid.
The labels of the containers I proposed should be printed using Soy inks, as conventional inks are petroleum based, which is a precious finite resource that is currently being exploited. To steer away from contributing to the depletion of the Earths crude oil supply, we should try and use substitute, renewable resources, such as Soy inks. An added bonus of these inks is that they do not need as much energy to remove from the paper when recycled, saving more fuelling energy of the machines at the recycle plant.
I added an additional label to describe and display the colour of the paint inside, as I discovered many customers found that they had no way of deciding on a colour without opening the container, which of course then makes the paint non-returnable. I designed this to look like a dictionary description, which keeps to the formality of the Pots of Paint brand.
The most wasteful thing that can happen, is for the paint to get damaged in transit, as it is then no good to the customer, and if it is spilled it is worthless for recycling into a new container for resale. It is also a wasted journey as a new shipment must be sent out, costing more money for a driver and fuel, whilst also causing more pollution from vehicle exhaust, and using more petroleum. This is why protecting the product is one of the most important issues that must be addressed.
My solution is that the containers will be held in suspension away from the sides of the box using protective mushroom packaging moulds, which will encase the paint containers. Mushroom material is made from Mycelium (mushroom roots) and is similar to it’s toxic comparison, Styrofoam. It has all the benefits of Styrofoam, being just as cushioning, solid, lightweight and also having options such as fire resistant. Mushroom materials are the perfect solution for protecting heavy goods, because they are 100% compostable, meaning they are compatible with Earth.
Hear Eben Bayer share his knowledge of this amazing product in his TED talk.
The mushroom moulds will fit inside a recycled cardboard box, that is in-turn, also recyclable or compostable. The box allows for cube optimisation, enabling more units to fit into one delivery truck, cutting costs and energy of travel. The box will also have a fold up handle, so that anyone handling the box is more likely to sensibly use the handle to carry it, rather than kicking or sliding it across the floor, or even drop it from a height.
My packaging solution is practical, and is also completely compostable and recyclable meaning that 100% of the package can be easily disposed of in an eco-friendly manner, and so should not be taken to landfill. It is also made largely from recycled materials and in such ways that use small amounts of energy to manufacture. The materials are easily obtainable locally and come from sustainable and reliable resources.